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SBP 026: A Look Back on 35 Years in Marketing, with Carol Shmygol
The Sleeping Barber - A Business and Marketing Podcast
Building Relationships With the CFO and CEO
Do you think marketers should spend more time with a specific group to kind of get them more in tune or become a part of the marketing process? It depends on the company, definitely the CFO so that we become more than a line item. Maybe it's not only about building those relationships, but it's also about expanding your dialogue and your understanding of the business.
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