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SBP 026: A Look Back on 35 Years in Marketing, with Carol Shmygol
The Sleeping Barber - A Business and Marketing Podcast
The Influence of Advertising on Brand Building
The advertising is only responsible for about 20 to 25% of the brand building exercise. I think one of the one of the best things that we did at ATB is ATB is full of brilliant bankers and banking and marketing are very different. And so what we did in my early days, we had the opportunity to take the CEO and the C suite to the cult gathering in BAM. We have a room of 11 most most most senior decision makers at ATB understanding what brand was.
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