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SBP 026: A Look Back on 35 Years in Marketing, with Carol Shmygol
The Sleeping Barber - A Business and Marketing Podcast
How to Be a Better Storyteller
The biggest way to demoralize a workforce or your people are working in a discipline like marketing is to say, well, just look at what our competition is doing. "I think we do a very poor job of storytelling internally," she says. She adds that marketers should take more pride in the things they have access to and knowledge of.
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