Understanding human behavior is crucial for design to create a sustainable future.
Implementing meaningful change requires communication, altering reward structures, and taking small steps.
Challenging established norms and belief systems is essential for expanding possibilities in design.
Deep dives
Recognizing the Urgency of Climate Change
The podcast highlights the urgency of climate change and the destructive impact it is having worldwide. This recognition is leading people to take the issue seriously and prioritize solutions to address the crisis.
Designing for a Better World
Don Norman, a renowned designer, discusses the need to fundamentally change our approach to design in order to create a more sustainable and humanity-centered future. He emphasizes the importance of understanding human behavior and integrating technology as a servant to people.
Challenges in Implementing Change
Implementing changes in society can be challenging due to resistance from those who benefit from the current system and the difficulty in envisioning alternative ways of living. However, Norman encourages taking small steps, communicating the benefits, and altering reward structures to drive meaningful change.
Overcoming Resistance to New Ideas
Norman discusses the need to communicate the reasons behind changes, such as destination control elevators, to help people understand the benefits even if it initially challenges their existing behaviors or expectations.
The Complex Influence of History
History shapes our perceptions and behaviors, creating a path dependency that can constrain our perspective and limit the range of possibilities we consider. Understanding this impact allows us to challenge established norms and belief systems.
Don Norman, the Godfather of UX Design and Cognitive Science’s foremost pioneer, joins to discuss his new book “Design for a Better World” and how human behavior can save the world from its dire predicament.
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