I've always believed that the IQ test is really good to tell you how well you can take IQ tests. But neither of those correlate that well with how well you do in life. The average person makes no sense, he says. And so we don't want to talk about whether countries are good or bad but rather what they're doing right and wrong.
Don Norman, the Godfather of UX Design and Cognitive Science’s foremost pioneer, joins to discuss his new book “Design for a Better World” and how human behavior can save the world from its dire predicament.