Don Norman
Design Matters with Debbie Millman
00:00
You Can't Measure It, You Don't Understand It
I've always believed that the IQ test is really good to tell you how well you can take IQ tests. But neither of those correlate that well with how well you do in life. The average person makes no sense, he says. And so we don't want to talk about whether countries are good or bad but rather what they're doing right and wrong.
Transcript
Play full episode
