I was a radio amateur from junior high school to high school and I was building my own equipment while going to high school in Falmouth. And at MIT, I was a nerd and I fit in just fine. So it's actually been a rather remarkable transformation from nerdhood to today. But part of that though is I can talk to engineers. I have no problem bridging that gap because I am an engineer. To me design is actually taking what we know about technology, but we know about the way the world is configured and human behavior.
Don Norman, the Godfather of UX Design and Cognitive Science’s foremost pioneer, joins to discuss his new book “Design for a Better World” and how human behavior can save the world from its dire predicament.