There are two types of knowledge that people use on a day-to-day basis. The declarative knowledge tends to be conscious and procedural knowledge is subconscious. You can get better by thinking about the skills and imagining yourself doing it, but it has to become completely automated. We always what forces you to do things you don't want to do or prevent you from doing them.
Don Norman, the Godfather of UX Design and Cognitive Science’s foremost pioneer, joins to discuss his new book “Design for a Better World” and how human behavior can save the world from its dire predicament.