When Adam Smith wrote, we didn't really have the same kind of stock markets and shareholder power that we have today. We have what's called a B company, a B Corp. But it's not quite the same status as a normal C Corp. And I always talk about Patagonia as a good example of a company that is really cares about the environment ... but they're probably the only one.
Don Norman, the Godfather of UX Design and Cognitive Science’s foremost pioneer, joins to discuss his new book “Design for a Better World” and how human behavior can save the world from its dire predicament.