When you were admitted to the Center for Cognitive Studies, I didn't know what cognitive meant. And I hated American psychology. When I was at Harvard, when I first learned real psychology, I looked discovered William James. He would denounce George Miller and Jerry Brunner worked together. They started something called the Centre for Cognitive Studies.
Don Norman, the Godfather of UX Design and Cognitive Science’s foremost pioneer, joins to discuss his new book “Design for a Better World” and how human behavior can save the world from its dire predicament.