The language of finance is critical for any anybody that's in design now. I've seen this happen. Some designers get promoted up to a seat at the table and not only do they not work well, but they hated themselves. They have to learn about people. And market forces is more than just finances. The market, the other, the qualitative market forces that drive and result in the finances. But not everyone, because look, we still need the great skilled designers.
Don Norman, the Godfather of UX Design and Cognitive Science’s foremost pioneer, joins to discuss his new book “Design for a Better World” and how human behavior can save the world from its dire predicament.