When he was a student at University of Pennsylvania, his friend from Woods Hole wanted to study computer science. He chose psychology instead because as an engineer and scientist, you don't really have to memorize very much. "I applied when I understood about engineering to psychology," says the former Harvard professor. B.F. Skitter: If you can't see something, you can't study it.
Don Norman, the Godfather of UX Design and Cognitive Science’s foremost pioneer, joins to discuss his new book “Design for a Better World” and how human behavior can save the world from its dire predicament.