Scientists often tell you what we should do and then a month later they would say the opposite. People think science is a body of facts no. Science is a method for getting better information and better knowledge. And scientists change their minds all the time good scientists. If someone's going to prove me wrong I would prefer it to be me.
Don Norman, the Godfather of UX Design and Cognitive Science’s foremost pioneer, joins to discuss his new book “Design for a Better World” and how human behavior can save the world from its dire predicament.