Don Norman
Design Matters with Debbie Millman
00:00
Why Aren't Designers in the C Suite?
Designers need to be at the very top of their companies, says Sir Tim Berners-Lee. They have to understand how a company works and can't just show me pretty pictures, he adds. But again, you have to act like a business person, not like a designer,. And that means you have to learn the language absolutely.
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