Designers need to be at the very top of their companies, says Sir Tim Berners-Lee. They have to understand how a company works and can't just show me pretty pictures, he adds. But again, you have to act like a business person, not like a designer,. And that means you have to learn the language absolutely.
Don Norman, the Godfather of UX Design and Cognitive Science’s foremost pioneer, joins to discuss his new book “Design for a Better World” and how human behavior can save the world from its dire predicament.