People are really good at responding to crises and disasters. But they're not good at preventing it in the first place, he says. One of the biggest issues about change now is that those who benefited from the historical path we've been on see little reason to change. And so I'm wondering, how do we change the way we act today in a way that is a bit more urgent?
Don Norman, the Godfather of UX Design and Cognitive Science’s foremost pioneer, joins to discuss his new book “Design for a Better World” and how human behavior can save the world from its dire predicament.