Design is funny because it started off early in the beginning of the Industrial Revolution as a tool to make the cell better. As a result designers, mostly they're trained in art schools. It's not true we aren't artists. Artists are trying to do something to make a statement. That isn't what designers design is building for other people. So we really have to understand people and what they need and how they work.
Don Norman, the Godfather of UX Design and Cognitive Science’s foremost pioneer, joins to discuss his new book “Design for a Better World” and how human behavior can save the world from its dire predicament.