"I write every morning for hours and so I have all the stuff I've written and doesn't make how do I put it together. That's the hard part writing is easy, but I can't write until I have a coherent story." "Designers are good at dealing with calamity where it occurs, but they don't do any work to avoid the calamity in the first place because you're not visible on things that are visible," he says. 'The world itself suddenly went into weird stage so we had a black lives matter issue'
Don Norman, the Godfather of UX Design and Cognitive Science’s foremost pioneer, joins to discuss his new book “Design for a Better World” and how human behavior can save the world from its dire predicament.