Don Norman

Don Norman, the Godfather of UX Design and Cognitive Science’s foremost pioneer, joins to discuss his new book “Design for a Better World” and how human behavior can save the world from its dire predicament.Want to help shape TED's shows going forward? Fill out our survey!For a chance to give your own TED Talk, fill out the Idea Search Application: ted.com/ideasearch. Hosted on Acast. See acast.com/privacy for more information.

Don Norman and Sarah Gibbons discuss the evolving role of designers in the age of AI, emphasizing the importance of embracing uncertainty and integrating technology into design practices. They highlight the significance of human empathy, the need for designers to adapt to future skill requirements, and the complementary nature of AI tools to human skills. Additionally, they explore career paths, learning from failures, designing for humanity, collaborative growth, holistic knowledge, and the importance of human-centered and humanity-centered design in the industry.

In this insightful discussion, Don Norman, an influential author and co-founder of the Nielsen Norman Group, explores the evolution of design philosophies. He shares the importance of curiosity in creativity and redefines human-centered design, stressing its limitations and need for enhancement. The conversation delves into sustainability as a foundational goal and the challenges designers face in leadership roles. With optimism, Norman encourages us to embrace curiosity and collaboration, suggesting that even mistakes can lead to valuable insights in creating a better world.

Renowned scholar and author Don Norman leads a panel discussion on how design can solve humanity's biggest challenges. Topics include the role of design in socio-economic challenges, humanity-centered vs human-centered design, and creating a better future for all.

Don Norman, a pioneer of user experience design and author of 'The Design of Everyday Things,' shares his insights on the future of design. He discusses the urgent need for reform in design education, emphasizing a socially responsible approach that respects local cultures. The conversation touches on the importance of interdisciplinary skills, especially with the rise of AI, and how young designers can establish their value in the professional landscape. Norman also highlights the transformative potential of AI in enhancing knowledge access for users.