The way we got to someplace makes a big difference in the physical sciences doesn't matter how particles get to where they are. So our history really determines how we behave. It actually makes us think that the way we grew up and the way we interpret things, it never occurs to us as any other alternative. We just take up a grant because that's how it's always been all of our lives. Because if you don't understand that, then you may actually limit the number of possibilities that you feel you can take.
Don Norman, the Godfather of UX Design and Cognitive Science’s foremost pioneer, joins to discuss his new book “Design for a Better World” and how human behavior can save the world from its dire predicament.