

#1034
Mentioned in 21 episodes
SPIN selling
Book • 1988
SPIN Selling by Neil Rackham is a seminal work in the field of sales, particularly focused on large and complex sales.
The book is the result of a 12-year, $1 million research project by Huthwaite corporation, analyzing over 35,000 sales calls.
It introduces the SPIN methodology, which involves asking four types of questions: Situation, Problem, Implication, and Need-Payoff.
This approach helps salespeople understand the client's needs, identify problems, appreciate the implications of these problems, and clarify the benefits of the solution.
The book challenges traditional sales techniques, especially those focused on closing, and emphasizes a consultative, customer-centric approach that fosters long-term relationships and increases sales effectiveness.
The book is the result of a 12-year, $1 million research project by Huthwaite corporation, analyzing over 35,000 sales calls.
It introduces the SPIN methodology, which involves asking four types of questions: Situation, Problem, Implication, and Need-Payoff.
This approach helps salespeople understand the client's needs, identify problems, appreciate the implications of these problems, and clarify the benefits of the solution.
The book challenges traditional sales techniques, especially those focused on closing, and emphasizes a consultative, customer-centric approach that fosters long-term relationships and increases sales effectiveness.
Mentioned by




















Mentioned in 21 episodes
Mentioned by 

when discussing research from the 70s and 80s on sales.


Matt Dixon

430 snips
The surprising truth about what closes deals: Insights from 2.5m sales conversations | Matt Dixon (author of The Challenger Sale and The JOLT Effect)
Wspomniana przez Szymona Lacha, który pisał jej recenzję do nowego wydania.

28 snips
Odcinek 159: Siła marki osobistej: Jak Przyciągać Klientów jako Handlowiec
Mentioned by ![undefined]()

as a book that he encourages people to read to learn about sales techniques.

Kendall Miller

22 snips
Make sales not features (Interview)
Polecana przez Szymona Lacha jako książka opisująca model sprzedaży SPIN, skupiający się na badaniu potrzeb klienta.

14 snips
Odcinek 175: 13 książek, które musisz przeczytać pracując w sprzedaży
Mentioned by ![undefined]()

as a book that he encourages people to read to learn about sales techniques.

Kendall Miller

13 snips
Make sales not features (Changelog Interviews #638)
Recommended by her mentor as a book about selling hardware in the 80s.

12 snips
Ep 141 : Marketing Expert Breaks Down the Business Side of DJing
Mentioned by ![undefined]()

as a great book on sales techniques.

Frederik Maris

12 snips
Recruiting and the Art of the Interview with Frederik Maris
Mentioned by ![undefined]()

for its insights into effective sales techniques, particularly emphasizing trust-building communication.

Cam Cathcart

11 snips
Tactical Strategies Behind 300+ Real Estate Deals Per Year | Ep 117 w/ Tiffany and Josh High
Mentioned by 

as one of the two books that stood out when learning about sales and marketing.


Sam Jacobson

Listener Fave: What Motivates Couples to Buy
Mentioned by 

when talking about the buying cycle and how people enter different points of the cycle.


Alan Versteeg

The Intersection of Sales Mindset and Skillset
Mentioned by ![undefined]()

as a book that he encourages people to read to learn about sales techniques.

Kendall Miller

Make sales not features
Empfohlen von ![undefined]()

als Pflichtlektüre für alle im Vertrieb, um die Spin-Selling-Methode zu verstehen.

Tim Schmaddebeck

#182: Wie sich Elon Musk bewerben würde | Die Kunst der Initiativbewerbung
Mentioned by ![undefined]()

as a helpful guide for improving sales techniques.

Francis Larson

The Secrets of High-Margin Staffing Companies: Focus and Thrive with Francis Larson
Mentioned by 

as an author whose work on B2B selling is highly recommended.


Seth Godin

AB 304: Don't Burn Trust to Get Attention with Seth Godin
Recommended by 

as the best book on salesmanship, based on research of 35,000 sales calls.


Sam Ovens

Four Books Every Entrepreneur Must Read
Mentioned by 

in the context of sales techniques and influencing behavior.


Paulie Gavoni

Unlocking Communication and Body Language Secrets in Education with New York Times Best-selling Author Janine Driver
Mentioned by ![undefined]()

when discussing sales.

Mat Ryer

Git with your friends (Interview)
Mentioned by Sam, describing a visit to his writing cottage and his subsequent writing of a foreword for "The Challenger Sale".

The Commercial Efficiency Crisis in B2B SaaS Sales with Nick Toman - Ep. 44
Mentioned by ![undefined]()

as a resource for improving the creation of offers.

Chris Mercer

Selling MOR Offers
Mentioned by ![undefined]()

as the author who coined the expression "consultative selling."

Luke Robinson

The Sales Framework That Will Add Thousands to Your Gym or Online Coaching Business