#1034
Mentioned in 21 episodes

SPIN selling

Book • 1988
SPIN Selling by Neil Rackham is a seminal work in the field of sales, particularly focused on large and complex sales.

The book is the result of a 12-year, $1 million research project by Huthwaite corporation, analyzing over 35,000 sales calls.

It introduces the SPIN methodology, which involves asking four types of questions: Situation, Problem, Implication, and Need-Payoff.

This approach helps salespeople understand the client's needs, identify problems, appreciate the implications of these problems, and clarify the benefits of the solution.

The book challenges traditional sales techniques, especially those focused on closing, and emphasizes a consultative, customer-centric approach that fosters long-term relationships and increases sales effectiveness.

Mentioned by

Mentioned in 21 episodes

Wspomniana przez Szymona Lacha, który pisał jej recenzję do nowego wydania.
28 snips
Odcinek 159: Siła marki osobistej: Jak Przyciągać Klientów jako Handlowiec
Mentioned by
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Kendall Miller
as a book that he encourages people to read to learn about sales techniques.
22 snips
Make sales not features (Interview)
Polecana przez Szymona Lacha jako książka opisująca model sprzedaży SPIN, skupiający się na badaniu potrzeb klienta.
14 snips
Odcinek 175: 13 książek, które musisz przeczytać pracując w sprzedaży
Mentioned by
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Kendall Miller
as a book that he encourages people to read to learn about sales techniques.
13 snips
Make sales not features (Changelog Interviews #638)
Recommended by her mentor as a book about selling hardware in the 80s.
12 snips
Ep 141 : Marketing Expert Breaks Down the Business Side of DJing
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Frederik Maris
as a great book on sales techniques.
12 snips
Recruiting and the Art of the Interview with Frederik Maris
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Cam Cathcart
for its insights into effective sales techniques, particularly emphasizing trust-building communication.
11 snips
Tactical Strategies Behind 300+ Real Estate Deals Per Year | Ep 117 w/ Tiffany and Josh High
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Sam Jacobson
as one of the two books that stood out when learning about sales and marketing.
Listener Fave: What Motivates Couples to Buy
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Alan Versteeg
when talking about the buying cycle and how people enter different points of the cycle.
The Intersection of Sales Mindset and Skillset
Mentioned by
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Kendall Miller
as a book that he encourages people to read to learn about sales techniques.
Make sales not features
Empfohlen von
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Tim Schmaddebeck
als Pflichtlektüre für alle im Vertrieb, um die Spin-Selling-Methode zu verstehen.
#182: Wie sich Elon Musk bewerben würde | Die Kunst der Initiativbewerbung
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Francis Larson
as a helpful guide for improving sales techniques.
The Secrets of High-Margin Staffing Companies: Focus and Thrive with Francis Larson
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Seth Godin
as an author whose work on B2B selling is highly recommended.
AB 304: Don't Burn Trust to Get Attention with Seth Godin
Recommended by
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Sam Ovens
as the best book on salesmanship, based on research of 35,000 sales calls.
Four Books Every Entrepreneur Must Read
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Paulie Gavoni
in the context of sales techniques and influencing behavior.
Unlocking Communication and Body Language Secrets in Education with New York Times Best-selling Author Janine Driver
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Mat Ryer
when discussing sales.
Git with your friends (Interview)
Mentioned by Sam, describing a visit to his writing cottage and his subsequent writing of a foreword for "The Challenger Sale".
The Commercial Efficiency Crisis in B2B SaaS Sales with Nick Toman - Ep. 44
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Chris Mercer
as a resource for improving the creation of offers.
Selling MOR Offers
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Luke Robinson
as the author who coined the expression "consultative selling."
The Sales Framework That Will Add Thousands to Your Gym or Online Coaching Business

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