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Tactical Strategies Behind 300+ Real Estate Deals Per Year | Ep 117 w/ Tiffany and Josh High

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Jan 28, 2025

Tiffany High, a real estate investor known for scaling her business to over 300 deals annually, shares her experiences overcoming adversity, including a personal family challenge. Joined by Josh High, a former college football player turned investor, they emphasize the importance of consistent action, effective team building, and mastering sales techniques. They also delve into recruitment strategies and innovative lead generation methods, highlighting how resilience and a solid mindset can transform setbacks into successes in real estate.

01:38:55

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ANECDOTE

Life-Changing Diagnosis

Tiffany's brother's cancer diagnosis led her to leave her job and move.
This move resulted in her meeting Josh, her future husband.

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ANECDOTE

Perseverance in Football

Josh, a walk-on college football player, nearly quit due to setbacks and negative talk.
He persevered, becoming a starter and earning a scholarship, emphasizing the importance of pushing through challenges.

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ANECDOTE

First Deal Breakthrough

Tiffany and Josh struggled for six months to land their first real estate deal, initially focusing on marketing.
Mastering sales techniques, including NLP, led to a successful first deal and increased confidence.

Get the Snipd Podcast app to discover more snips from this episode

Transforming Real Estate Into a Scalable Business

01:45 • 2min

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From Trials to Triumph in Real Estate

03:26 • 10min

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Finding Purpose in Pain and Navigating Real Estate Beginnings

13:14 • 2min

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Mindset Shift in Real Estate Investing

15:03 • 11min

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Overcoming Challenges in Real Estate and Effective Tenant Management

26:17 • 5min

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Revamping Recruitment for Real Estate Success

30:51 • 10min

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Scaling Real Estate: Adapting Lead Generation Strategies

41:11 • 3min

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Mastering Real Estate Marketing Strategies

44:09 • 24min

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Mastering Real Estate Wholesaling in Ohio

SPIN Selling by Neil Rackham is a seminal work in the field of sales, particularly focused on large and complex sales. The book is the result of a 12-year, $1 million research project by Huthwaite corporation, analyzing over 35,000 sales calls. It introduces the SPIN methodology, which involves asking four types of questions: Situation, Problem, Implication, and Need-Payoff. This approach helps salespeople understand the client's needs, identify problems, appreciate the implications of these problems, and clarify the benefits of the solution. The book challenges traditional sales techniques, especially those focused on closing, and emphasizes a consultative, customer-centric approach that fosters long-term relationships and increases sales effectiveness.

Traffic Secrets

The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers

Russell Brunson

Traffic Secrets by Russell Brunson is a comprehensive guide for entrepreneurs to learn the art and science of getting traffic to their websites and funnels. The book focuses on timeless, direct marketing techniques that help entrepreneurs identify their dream customers, discover where they congregate online, and implement strategies to grab their attention. Brunson, the CEO and co-founder of ClickFunnels, shares market-tested strategies for understanding customer needs, creating effective hooks and stories, and making compelling offers. The book emphasizes the importance of diversifying traffic sources to avoid dependence on a single platform and provides step-by-step instructions for mastering multiple traffic sources.

Winning

The Unforgiving Race to Greatness

Shari Wenk

Tim Grover

In 'Winning: The Unforgiving Race to Greatness', Tim S. Grover presents a brutally honest and results-driven strategy for achieving massive success. Drawing from his three decades of work with elite competitors, Grover challenges conventional wisdom and emphasizes the importance of single-minded intensity and continuous learning. The book outlines thirteen crucial principles for unbeatable performance, applicable not just to athletes but to innovators and leaders in various fields. It highlights the need to challenge traditional methods, think originally, and persist in overcoming obstacles to achieve greatness.

The game of life and how to play it

Florence Scovel Shinn

Florence Scovel Shinn's "The Game of Life and How to Play It" is a self-help book based on the principles of New Thought. It teaches readers how to use the power of their words and faith to manifest their desires. The book emphasizes the importance of aligning one's thoughts and beliefs with their goals to achieve success and happiness. Shinn uses biblical stories and anecdotes to illustrate her points, making the concepts accessible and relatable. The book's message of positive thinking and the power of belief has resonated with many readers seeking spiritual guidance and personal transformation.

21 Irrefutable Laws of Leadership

John C. Maxwell

In this book, John C. Maxwell distills his 30-plus years of leadership experience into 21 irrefutable laws. Each law is illustrated with real-life examples and stories from Maxwell’s personal experiences and those of other great leaders. The laws cover a wide range of leadership aspects, including influence, intuition, vision, and legacy. The book provides practical advice and actionable steps for implementing each law in everyday leadership situations, making it highly practical and relatable. It also includes self-assessment questions to help readers reflect on their own leadership abilities and identify areas for improvement.

Outwitting the Devil

The Secret to Freedom and Success

Sharon Lechter

Napoleon Hill

Written in 1938 by Napoleon Hill, 'Outwitting the Devil' was considered too controversial to be published in its era. The book is presented as an interview between Hill (Mr. Earthbound) and the devil (our inner dark self), where Hill uncovers the secrets to freedom and success by evaluating the greatest obstacles humans face in achieving their personal goals. The book discusses topics such as the difference between drifters and non-drifters, maintaining a definiteness of purpose, finding one’s other self, Hill’s seven principles, and the law of hypnotic rhythm. Annotated and edited for a contemporary audience by Sharon Lechter, it was finally published in June 2011.

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🧔‍♂️ WHO AM I?

Our names are Brandon Turner and Cam Cathcart! We teach people how to BUILD WEALTH WITHOUT LOSING THEIR SOUL through real estate investing!

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🙌 CONNECT WITH TIFFANY ON INSTAGRAM
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📖 BOOKS MENTIONED IN THIS EPISODE

• The 21 Irrefutable Laws of Leadership by John C. Maxwell
• SPIN Selling by Neil Rackham
• The Game of Life and How to Play It by Florence Scovel Shinn

🙏 SPONSORS

• TurboTenant: Market your rental, screen tenants, and collect rent… all in one place! Use the code BRANDON10 to get 10% off upon sign-up at https://go.abetterlife.com/tt_pod_landing Or check out all of their incredible FREE resources for landlords at https://go.abetterlife.com/toolbox_pod

• BallPoint Marketing: These guys know how to find deals… BallPoint Marketing is the leader (and the company that I use) for all things direct mail marketing! They’ll write the postcards, send them out, build out a CRM, and even field the calls for you! All you have to do is go to https://go.abetterlife.com/bpm_pod_landing for a strategy call and a discount!

🎥 DESCRIPTION

In this episode, Cam and I sit down with Tiffany and Josh High to uncover how they scaled their real estate business to 300+ deals per year. They share the challenges they faced, the strategies they mastered, and the systems they built to create a highly profitable operation.

Here’s what we cover in this episode:
• The sales strategies that drive 300+ deals a year
• How to overcome scaling challenges and avoid burnout
• Why team-building and culture are critical for growth
• The shift from in-person to phone-based acquisitions
• How to create systems that make scaling seamless
• And SO much more!

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