Off The Record - The DJ Podcast by Crossfader Ep 141 : Marketing Expert Breaks Down the Business Side of DJing
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Jul 10, 2025 In this conversation, Olivia Mancuso, founder of Elevated Frequencies and a seasoned business coach for DJs, shares her journey from TV reporting to empowering artists globally. She emphasizes the importance of storytelling in marketing, navigating rejection as a growth catalyst, and finding a niche to stand out. Olivia discusses practical strategies like quarterly vision boards for goal-setting and the power of in-person networking, highlighting how these elements can foster resilience and sustainable careers in the competitive DJ landscape.
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Olivia's Career Journey
- Olivia Mancuso transitioned from a TV reporter to a music industry entrepreneur through a podcast idea sparked by interviewing Boris Brejcha.
- She blends journalistic skills with marketing to support DJs and music creatives professionally.
Success Requires Hard Work And Habits
- Success demands hard work and building supportive daily habits, like prioritizing sleep and reducing partying.
- Surround yourself with people who support your goals to avoid burnout and distraction.
Sales Skills Are Key Assets
- Sales skills are critical and often overlooked for DJs, enabling mutual benefit in partnerships.
- Viewing yourself as a partner rather than just promoting your talent improves career opportunities.
