Off The Record - The DJ Podcast by Crossfader cover image

Ep 141 : Marketing Expert Breaks Down the Business Side of DJing

Off The Record - The DJ Podcast by Crossfader

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Behind the Decks: Sibling Bonds & DJ Success

This chapter explores the impactful relationship between two siblings in the music and DJing scene, reflecting on their artistic journeys and the personal support they provide each other. It highlights the importance of balancing creativity with essential business skills for long-term success, while also addressing misconceptions about effort, reputation, and lifestyle choices in the industry. Additionally, the discussion emphasizes the value of storytelling in marketing music, encouraging artists to share relatable narratives that foster connection with their audience.

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