Own Your Business Listener Fave: What Motivates Couples to Buy
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Jul 21, 2025 Today's wedding couples prioritize emotional connections over mere aesthetics when choosing vendors. The podcast delves into four core desires—belonging, esteem, engagement, and autonomy—that drive these decisions. Discover how addressing deeper needs can transform your messaging and client experiences. Personal stories about the speaker's journey from therapy to sales provide unique insights into problem-solving. Perfect for industry professionals, this discussion offers practical examples to resonate with couples and inspire them to say ‘yes.’
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Emotion Drives Weddings Buying
- Today's wedding couples choose vendors based on emotional resonance, not just aesthetics.
- Feeling seen and understood is key to converting potential clients into bookings.
Sam's Psychology Origins
- Sam's parents were both therapists, inspiring his fascination with psychology and problem solving.
- His path led from working at Nike to restaurants, then weddings, blending psychology with sales.
Core Desires Behind Buying
- People make decisions irrationally, using mental shortcuts called biases that impact their buying choices.
- Nine core desires drive human behavior, but wedding couples focus mainly on four: autonomy, engagement, esteem, belonging.
