

#19176
Mentioned in 2 episodes
Marketing to Mindstates
Book • 2018
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Mentioned in 2 episodes
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as the book that accompanies the Marketing to Mind States masterclass.


Sam Jacobson

21 snips
Listener Fave: What Motivates Couples to Buy
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as a book that helps marketers understand how to create content tailored to different customer mindsets.


Steve Brown

How to Create a Company Culture That Employees Rave About
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, focusing on key motivators for personal and purchase decisions.

Martina Lipp

Crafting Loyalty for Superfans: Martina Lipp on Revamping Disney's Global Program (662)
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when discussing marketing.

Ben Bennett

Episode 215: Winning Ad Creative: What Works Now & How to Measure It