Martina Lipp

Join Martina Lipp, a loyalty expert renowned for her transformative work at Disney, as she delves into the secret sauce of fan engagement. Discover how she revamped Disney's loyalty program, creating a seamless omni-channel experience that captivates superhero, Pixar, and Star Wars fans alike. Martina highlights the importance of personalization and the balance between innovation and customer trust. She also shares insights from her journey in the loyalty space and discusses influential business literature that shapes leadership and marketing strategies.