Ben Bennett

Ben Bennett, Creative Director at Smart Marketer, dives into what makes ad creative tick. He emphasizes the power of emotional resonance over flashy tactics to drive sales. Discover the three key metrics that matter, including the innovative 'thumb stop ratio' to gauge ad engagement. Bennett also shares how AI tools like ChatGPT can streamline the creative process without replacing human insight. Tune in for actionable tips to enhance your ad performance and connect with your audience on a deeper level.