Ben Bennett
Creative Director at Smart Marketer with a background in video and paid creative production, responsible for leading the agency's creative team and strategy for paid media.
Best podcasts with Ben Bennett
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Oct 15, 2025 • 34min
Episode 241: The Truth About Creative Volume, Meta's Shift, and What Still Works
Ben Bennett, Creative Director at Smart Marketer, shares insights from his diverse journey in creative production. He discusses the common misconceptions around creative volume, asserting that more doesn't necessarily lead to better performance. Dive into Meta's evolving AI landscape and why it craves meaningful, varied inputs. Bennett warns about the pitfalls of flawed testing and stresses that the fundamentals of persuasive creative still reign supreme. With a focus on adaptable creative strategies, this conversation is essential for modern marketers.
Apr 16, 2025 • 1h 1min
Episode 215: Winning Ad Creative: What Works Now & How to Measure It
Ben Bennett, Creative Director at Smart Marketer, dives into what makes ad creative tick. He emphasizes the power of emotional resonance over flashy tactics to drive sales. Discover the three key metrics that matter, including the innovative 'thumb stop ratio' to gauge ad engagement. Bennett also shares how AI tools like ChatGPT can streamline the creative process without replacing human insight. Tune in for actionable tips to enhance your ad performance and connect with your audience on a deeper level.
