Understanding the Psychology Behind Consumer Behavior

Today’s wedding couples aren’t booking vendors just for pretty pictures - they’re booking for how you make them feel. In this listener-favorite episode, we break down the emotional and psychological drivers that influence their decisions. 

You’ll learn why surface-level wants like flowers or photos are really about deeper needs like belonging, esteem, and connection, and how to uncover those needs in your clients. 

Packed with practical examples for planners, photographers, stationers, and more, this episode will help you craft messaging and experiences that resonate at an emotional level and inspire couples to say “yes.”

What You’ll Learn:

• The 4 core desires driving wedding clients

• Why emotions matter more than details

• How to craft messaging that connects on a deeper level