Changelog Interviews

Make sales not features

6 snips
Apr 23, 2025
Join Kendall Miller, a vibrant tech advisor also known for selling whiskey & gin, as he shares his insights on navigating the tech industry. He emphasizes the importance of personality in sales, debunks tech founders' misconceptions, and advocates for understanding market needs. Dive into discussions about his innovative whiskey venture and how Notion aids collaboration. Kendall also explores the rise of celebrity spirits and the creative integration of AI in branding, blending humor with valuable entrepreneurial wisdom.
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ANECDOTE

Best Product Doesn't Always Win

  • Kendall shares how Nomad was a clearly better product than Kubernetes yet Kubernetes dominated due to community and market presence.
  • He uses WordPress’s market share as another example where the best product doesn't always win.
ADVICE

Build Small, Sell Early

  • Build a product much smaller than you think to allow easy pivots based on market feedback.
  • Sell your product early, ideally before building it, to validate demand and avoid wasted effort.
ADVICE

Sales Are Persistence & Pricing

  • Selling is a numbers game requiring persistence; technical founders often lack the DNA for relentless selling.
  • Pricing must be sustainable to support the business; underpricing leads to impossible sales targets.
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