ProfitSchool
Selling MOR Offers
Nov 26, 2024
Discover the game-changing difference between products and offers, and how the right positioning can elevate even simple items like ketchup. Uncover the MOR framework: Make, Optimize, and Review, crucial for crafting successful offers. Learn the art of communicating product value, where genuine belief can transform sales narratives. Explore innovative marketing trends, including the shift to 'just in time learning,' and understand why optimizing your offers should be a top priority for business success.
31:20
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Quick takeaways
- The critical distinction between products and offers underlines that effective presentation can transform even simple items into compelling propositions.
- The MOR framework emphasizes making, optimizing, and reviewing offers as essential components for achieving sustained business profitability.
Deep dives
The Importance of Making Offers
To drive revenue in a business, making offers is essential. Without effectively presenting offers to customers, businesses cannot expect to generate income. This discussion highlights that even if other means, such as referrals, initially bring in clients, a proactive strategy of creating and presenting offers is crucial for sustained financial success. Making offers stands at the forefront of developing a successful business model and is central to achieving profitability.
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