The Changelog: Software Development, Open Source
Make sales not features (Interview)
Apr 23, 2025
Kendall Miller is a dynamic advisor for tech firms and the mastermind behind Friday Deployment Spirits, which caters to the tech crowd with whiskey and gin. He discusses the critical balance between product development and sales, emphasizing that marketing is key for a product's success. Kendall also dives into the complexities of luxury spirits tailored for tech professionals, exploring the creative processes behind branding. Plus, listeners get a taste of his personal journey in the whiskey industry, blending tech insights with a dash of humor.
01:08:10
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Quick takeaways
- Faster build times with modern CI tools enhance productivity by streamlining deployment processes and conserving resources.
- Technical founders need to embrace sales strategies alongside their product development to ensure successful market penetration.
Deep dives
The Importance of Fast Builds
Fast builds are essential for teams to maintain a competitive edge in the software industry. By emphasizing that faster builds lead to quicker deployment, teams can save time and resources, ultimately enhancing overall productivity. Using modern CI providers, many developers may unknowingly be constrained to default configurations that lack optimization, which in turn detracts from their performance. The discussion highlights how tools like Depot can revolutionize build times, enabling teams to achieve efficiency through better configuration and faster processing.
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