The Changelog: Software Development, Open Source

Make sales not features (Interview)

22 snips
Apr 23, 2025
Kendall Miller is a dynamic advisor for tech firms and the mastermind behind Friday Deployment Spirits, which caters to the tech crowd with whiskey and gin. He discusses the critical balance between product development and sales, emphasizing that marketing is key for a product's success. Kendall also dives into the complexities of luxury spirits tailored for tech professionals, exploring the creative processes behind branding. Plus, listeners get a taste of his personal journey in the whiskey industry, blending tech insights with a dash of humor.
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ANECDOTE

Best Products Don't Always Win

  • Technical founders often think building alone ensures success, but the best products don't always win.
  • Successful businesses win by learning how to sell, not just by having better products.
ADVICE

Build Small, Sell Early

  • Build a product much smaller than you think and sell it early to test market fit.
  • If customers won't pay early, they likely won't pay more later for a bigger product.
ADVICE

Sales is a Numbers Game

  • Selling is a numbers game: persistently knock on doors until you find a buyer.
  • Persistence, not trickery, defines a successful salesperson.
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