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Make sales not features (Interview)

The Changelog: Software Development, Open Source

CHAPTER

Balancing Tech and Sales for Success

This chapter delves into the challenges faced by technical founders in navigating the intersection of product development and sales. It underscores the necessity of merging extroverted service with technological expertise to drive business success, emphasizing the importance of validation and market readiness. Practical strategies for launching manageable products and understanding pricing dynamics are discussed, highlighting that great products must also be effectively marketed to thrive.

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