The Fitness Marketing Agency Podcast The Sales Framework That Will Add Thousands to Your Gym or Online Coaching Business
Jul 16, 2025
In this discussion, Luke Robinson, FMA's Head Sales Coach and an expert in helping fitness professionals close more deals, dissects common myths plaguing fitness businesses. He reveals why relying solely on the 'sell by DM' approach is flawed. Confidence emerges as the key skill often neglected by coaches, while effective sales is framed as a transference of belief rather than a mere pitch. Luke emphasizes the importance of deeper client conversations and personal connections to truly drive sales and business growth.
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Scared to Sell Contradiction
- Many fitness business owners are scared to sell due to lack of confidence and backing themselves.
- Mentors selling no-call systems contradict themselves by using calls to sell the system.
More Dials, More Smiles
- Make more sales calls consistently; volume beats perfection initially.
- Avoid busywork and put effort where it moves your revenue forward.
DM Sales Need Next Step
- Don’t sell products directly in DMs; sell the next logical step like booking a call or data collection.
- Use multiple marketing channels to collect comprehensive data and follow-up effectively.
