Alan Versteeg

Alan Versteeg, Global Chief Revenue Officer at Growth Matters, and Andrew Barbuto, Senior Agency Lead at Basis Technologies and author, delve into the heart of effective sales. They discuss how mindset outshines mere skills and the importance of building lasting client relationships. As they explore the evolving digital landscape, they criticize over-reliance on CRM systems and advocate for a customer-centric sales approach. The duo emphasizes transforming sales training and nurturing supportive sales cultures to elevate understanding and dialogue with clients.

Alan Versteeg, Global Chief Revenue Officer at Growth Matters International, and James Hickman, Director of Sales at Altron Digital Business, dive deep into revitalizing sales coaching in South Africa. They discuss the importance of investing in sales management for sustainable growth and the shifting landscape due to hybrid work models. Versteeg emphasizes the necessity for salespeople to adopt a professional mindset, while Hickman highlights the critical role of actionable insights. Together, they advocate for effective coaching and sales forecasting as keys to organizational success.