#665 The best part about online marketing is that it is fast. Most of the time, you'll either see results right away or not at all. But if your offer isn't working, how do you adjust it for optimal outcomes? With the right data and measurements, the answer is simple! In today's episode, I'm joined by Chris Mercer of MeasurementMarketing.io. Chris helps businesses figure out what's working and what isn't and stops them from committing "random acts of marketing" that never deliver. But what are the measurements to pay attention to and the easiest ways to automate your analytics? Chris shares his step-by-step framework with us in this game-changing conversation. Don't miss out because you'll have everything you need to completely transform your marketing at the end of today's session! Join us, and make sure to access the show notes and an incredible toolbox Chis has prepared for SPI listeners at SmartPassiveIncome.com/session665.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this discussion, Chris Mercer, a conversion rate optimization expert for low-traffic websites, shares invaluable insights into the art of measurement. He emphasizes the importance of understanding user behavior before any optimization efforts. Sequential testing is highlighted as a more effective approach than traditional A/B testing for sites with limited traffic. Chris also stresses the necessity of focusing on metrics that drive lead generation and revenue, while also advocating for feedback-driven strategies and the automation of measurement using Google Analytics 4.

Learn about the importance of personalized pitches to clients, strategic planning for successful sales, the crucial role of pitch decks, the three stages of pitching, customization based on client feedback, and integrating sales and marketing efforts for business growth.