Experiment Nation: The Podcast S4E18 - Using measurement to test on low-traffic sites featuring Chris Mercer
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Jun 29, 2024 In this discussion, Chris Mercer, a conversion rate optimization expert for low-traffic websites, shares invaluable insights into the art of measurement. He emphasizes the importance of understanding user behavior before any optimization efforts. Sequential testing is highlighted as a more effective approach than traditional A/B testing for sites with limited traffic. Chris also stresses the necessity of focusing on metrics that drive lead generation and revenue, while also advocating for feedback-driven strategies and the automation of measurement using Google Analytics 4.
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Measurement as a Conversation with Users
- Measurement allows you to listen to the market and understand user behavior on your website.
- It reveals how users interact with your site, like scrolling, clicking, and reading, helping you identify areas for improvement.
Measure Granular User Behaviors
- Measure granular user behaviors on your website.
- Track metrics like time spent on page, scroll depth, and interactions with specific elements.
Sequential Testing for Low-Traffic Sites
- Test website changes sequentially instead of using A/B tests, especially on low-traffic sites.
- Implement one change, measure its impact over a few days, then iterate with another change.