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17min chapter
S4E18 - Using measurement to test on low-traffic sites featuring Chris Mercer
Experiment Nation: The Podcast
Navigating Google Analytics 4
This chapter explores the features and complexities of Google Analytics 4 (GA4), highlighting its advantages over Universal Analytics. The discussion emphasizes the importance of customizing data collection to match organizational language and the strategic tracking of user behaviors. Additionally, the conversation addresses the challenges of transitioning to GA4 and the necessity for proper training to effectively utilize its functionalities.
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