From Radio to Digital Marketing: A Journey of Measurement and Optimization

Join us for a deep dive into conversion rate optimization on low-traffic sites with these actionable insights Chris Mercer Measure before optimizing: Understand the current user journey and behaviors to identify areas for improvement. Test sequentially: Iterate faster on low-traffic websites by testing changes sequentially instead of using AB tests. Focus on the right metrics: Prioritize actions that drive meaningful outcomes, such as lead generation or revenue. Listen to the market: Gather user feedback to inform your optimization strategy and meet their needs. Automate measurement: Leverage Google Analytics 4 to collect and analyze data effectively to guide decision-making. #CRO #Experimentation #ConversionOptimization