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4min chapter
S4E18 - Using measurement to test on low-traffic sites featuring Chris Mercer
Experiment Nation: The Podcast
From Radio to Digital Marketing: A Journey of Measurement and Optimization
This chapter chronicles the transition of an individual from radio broadcasting to sales, and eventually to digital marketing. It highlights their journey in recognizing market demands in the early 2010s, leading to the creation of a measurement-focused agency and a platform for teaching measurement strategies.
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