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20min chapter
S4E18 - Using measurement to test on low-traffic sites featuring Chris Mercer
Experiment Nation: The Podcast
The Power of Measurement in CRO
This chapter emphasizes the significance of active market feedback and its role in shaping product strategies through effective measurement. It discusses the advantages of sequential testing over traditional A/B testing, especially for low-traffic sites, and the necessity of adapting strategies based on user behavior insights. The speakers advocate for a flexible, data-driven approach to conversion rate optimization, accentuating the importance of real-time feedback for improving marketing tactics and client outcomes.
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