This episode features Achille Vaulot, a CRO expert, discussing the evolution of conversion rate optimization (CRO) and the steps to building a mature program. He highlights the shift from basic A/B testing to a data-driven, strategic approach encompassing research, thorough analysis (including post-test analysis of both primary and secondary KPIs), and effective client communication. Achille emphasizes the importance of planning for both successful and unsuccessful tests, managing client expectations, and fostering a culture of experimentation within the client’s organization. He stresses the value of qualitative data alongside quantitative results and the importance of aligning CRO strategies with broader business goals. The conversation underscores the crucial role of education and collaboration in scaling a successful CRO program.

Ekaterina (Shpadareva) Gamsriegler, a seasoned growth and marketing expert, shared her insights on mobile app experimentation. Here are 5 key takeaways: Mobile experimentation is more complex: Release cycles are longer, and dependencies on app versions can slow down learning. Think beyond the app: Experimentation should encompass ads, store listing pages, and the app itself. Borrow insights from other areas: Use data from paid advertising to inform store listing optimizations. Interconnectivity is key: Changes in one area can impact others. Strong stakeholder management is crucial. Document everything: Detailed documentation helps track results and avoid surprises. Check out the full conversation on Experiment Nation’s YouTube channel!LinkedIn: https://www.linkedin.com/in/ekaterina-shpadareva-gamsriegler/ #mobilemarketing #appmarketing #experimentation #growthmarketing #experimentnation

Tracy Laranjo shares learnings from years of growing her career with Suchita Srinivasan, here are some key takeaways: 1. CRO vs Experimentation: CRO focuses on driving performance and results, while experimentation centers around decision-making and validating ideas. 2. Agency vs In-House: Tracy’s journey highlights the benefits of agency experience for rapid skill development and exposure to diverse challenges. 3. Building Your Experimental Brand: Don’t be afraid to be yourself online, even if it’s not the typical thought leader persona. 4. Adapting to Constant Change: Focus on fundamentals and building your skills; stay curious and open to new developments, but don’t fear the future. 5. CRO is for Everyone: While AB testing requires scale, CRO encompasses qualitative research and user interviews, making it accessible for businesses of all sizes.

Dr. Else van der Berg, a seasoned product management consultant for B2B SaaS startups, dives deep into the art of defining a narrow Ideal Customer Profile (ICP). She shares her layered approach to testing methods, emphasizing the blend of interviews and user tests. The discussion highlights the necessity of empathy in interpreting user feedback and the importance of evidence-based insights. Dr. van der Berg also stresses seeking mentorship in product management, urging aspiring professionals to connect for valuable guidance on their career journey.

We recently had the pleasure of chatting with Rishi, a Shopify product expert. Here are 5 key takeaways for optimizing your product pages: 1) Product pages are the Grand Central Station of conversions. They’re where buyers make the decision to buy or leave. 2) Pop-ups aren’t as effective as you think. Focus on valuable content, not annoying interruptions. 3) Content is king (but don’t be afraid to go long!). Detailed product descriptions are more effective than short ones. 4) Build trust above the fold. Establish your company’s credibility before highlighting product features. 5) Understand the filters buyers use. Address common concerns like “too good to be true” to build confidence. Want to learn more? Check out Rishi’s website, frictionlesscommerce.com! #ecommerce #productpages #conversionrateoptimization #marketing #experimentation

Black Friday is coming, and the pressure is on. But don’t worry, Ilan Hurwitz has some expert advice to help you navigate the chaos. Here are five key takeaways from his chat with Tracy Laranjo: 1) Start now! Don’t wait until the last minute to get buy-in and start testing. 2) Speak the language of profit. Showcase the ROI of CRO to your stakeholders, focusing on increasing conversions and profits. 3) Don’t be afraid to experiment. Test offers, product placements, and even email campaigns outside of standard website A/B testing. 4) Focus on the customer journey. Don’t just look at your website. Analyze customer service tickets, reviews, and LTV to identify areas for improvement. 5) Think beyond discounting. Explore creative offers like gift with purchase, cross-sells, and subscription incentives to boost sales. Get ready to conquer Black Friday! #BlackFriday #CRO #ecommerce #marketing #experimentation

Lukas Vermeer, an expert in fostering a culture of experimentation, shares insights on cultivating innovation within organizations. He emphasizes that experimentation is a journey requiring time and commitment, not an overnight fix. The importance of cross-functional teams in breaking down silos is highlighted, along with the necessity of leadership buy-in to secure resources and support. Lukas also discusses the vital role of organizational processes in facilitating collaboration and encourages embracing the challenges that come with change.

Iqbal Ali, an experienced web designer, researcher, and comic book writer, speaks about the critical concept of solution bias. He stresses the importance of deep problem identification before jumping to solutions. The conversation dives into leveraging AI for understanding problem landscapes and improving experimentation processes. Ali shares techniques like premortems to anticipate risks, and how iterative AI dialogue can enhance collaboration. He advocates for a thoughtful approach to A/B testing, ensuring solutions truly address user needs while navigating the complexities of product development.

Ruben de Boer, a lead consultant at Online Dialogue and founder of Conversion Ideas, shares his 15 years of expertise in conversion rate optimization. He discusses the critical role of data-driven decision-making and the shift to optimizing organizational processes. Ruben highlights the importance of A/B testing and integrating experimentation insights across teams. He emphasizes fostering a culture of experimentation by aligning colleagues' motivations and encouraging collaboration, ultimately driving innovation and better outcomes.

Tymur Donets, a seasoned Growth PM and experimentation consultant, emphasizes that growth requires a holistic approach. He discusses the importance of aligning product and marketing teams to enhance the customer journey. Tymur highlights the need for commercial awareness and empathy, stressing how CROs can support PMs. He advocates for transparency to foster collaboration and suggests that CROs consider specializing in Growth PM to expand their influence. Expect practical insights on driving growth through effective communication and strategic alignment.