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2min chapter
S4E18 - Using measurement to test on low-traffic sites featuring Chris Mercer
Experiment Nation: The Podcast
Intro
This chapter explores measurement strategies in marketing, with a focus on A/B testing and the significance of statistical analysis. The speakers share their personal connections to the topic and highlight the need for actionable insights in web analytics.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode