The Smart Passive Income Online Business and Blogging Podcast SPI 665: How to Measure Your Marketing and Make More Money with Chris Mercer
21 snips
Mar 22, 2023 AI Snips
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Measure The User's Side Of The Conversation
- Measurement is how you listen to the user's side of the conversation on your website.
- Understanding that conversation tells you exactly where to focus marketing changes.
Measure Staged Behaviors, Not Just Sales
- Track staged behaviors like 'introduced', 'interested', and 'investigating' to pinpoint where users drop off.
- Focus fixes on the specific stage that fails instead of guessing across the whole funnel.
Use Forecasts And Rapid Measurement
- Form a forecast (expected conversion or engagement rates) and measure changes after each tweak over days, not weeks.
- If a fix works, you'll see results quickly; if not, move to the next focused change.