Lexus in Hong Kong and how dollars redirected across the customer journey converted in spades

1

Introduction

00:00 • 3min

2

The Challenge of the Test Drive

02:38 • 2min

3

Lexis Marketing

04:08 • 2min

4

Small Business Drive

06:32 • 2min

5

What's Unique About the Hon Congsan Market?

08:21 • 2min

6

The Lexis X Is a Sub Compact Luxury Crossed Over as Urban Explorer

10:15 • 3min

7

The Big Three - The Challenge, but Also an Opportunity

13:42 • 3min

8

How to Grow and Win Market Share in Hong Kong

16:31 • 3min

9

Was the Campaign Period Limited?

19:11 • 4min

10

How Much Money Do You Have?

22:58 • 2min

11

Using a Single Source Platform, Am, Soses Solution

25:26 • 4min

12

Change Hunters - What Are They Looking For?

29:45 • 2min

13

How to Sell a Norborn Explorer?

32:13 • 3min

14

How to Launch a Car for Urban Exploration

34:43 • 3min

15

Test Drives in Hong Kong

37:14 • 2min

16

The Uniqueness of a Customized Test Drive

39:18 • 4min

17

The Demagination - Is There Something Happening Inside?

43:24 • 2min

18

How Did You Outsell the Major Luxury Brands?

45:19 • 4min