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Lexus in Hong Kong and how dollars redirected across the customer journey converted in spades

On Strategy Showcase

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How to Sell a Norborn Explorer?

Change hunters are people with a desire for new experiences, the desire for adventure. So when we found this segment, then we were able to just deduce that coucly. There was a simple tension that they were finding everything in in hong kong to be a socoki cutter. We therefore identified that strategy, which is that in order to sell a norborn explorer, there is no choice but to actually make the city a better place to explore.

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