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Lexus in Hong Kong and how dollars redirected across the customer journey converted in spades

On Strategy Showcase

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The Lexis X Is a Sub Compact Luxury Crossed Over as Urban Explorer

The alexis x is really the entry level into the lex scran itself. It's a sub compact luxury crossed over as ou b, which really means that it's er, think about a hatch back that has high clearance,. So he has a small turning radios an end, which makes it very nimble for a car in the city. Anda, then you have lexis in hong kong, so lexis being japanese and we have the big three german brands.

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