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Lexus in Hong Kong and how dollars redirected across the customer journey converted in spades

On Strategy Showcase

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The Big Three - The Challenge, but Also an Opportunity

There was saturation in terms of of a congestion within the market. In order to share, you actually had to steal share. So that obviousely creates a challenge, but also an opportunity. And how did you look at it, terence, when you were faced with that? Because initia, ouht to be like god. Seem to have many things working against mei that sort of freak you out.

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