The Challenge of the Test Drive

In 30 seconds, can you describe what this case is a great example of using data to disrupt both campaign planning and customary experience? Terence: I'm excited to have the chance to talk about this. We were able to identify a sweet spot in the path to that offered the best leverage in terms of generating the actual sales. And we also used data to create a personal experience that supported small businesses whilst helping lixes ultimately become the third biggest player in hunkon's luxury auto market.