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Lexus in Hong Kong and how dollars redirected across the customer journey converted in spades

On Strategy Showcase

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How Did You Outsell the Major Luxury Brands?

During the same period, we also outsot our ownnx by two point five times aso help me, helme understand. How did you so dramatically outsel the major luxury brands when they had 82 % share versus seven? You talking just in the mid level segment. And why do you think that was? Was there a reason why their sails were a lot slower, because they didn't really have that sort of cross over vehicle? I just what, maybe you can give me a better sense of it.

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