Small Business Drive

The overal campaign was a hinge by a bigger campaign platform called finder and beaten path. And for example, we were trying to be able to also capture some theads from very a live style, contextual or places. But then we were also actually doing partnerships with locations to introduce this concept of a small business drive through display advertising and also through part partner programmes. So i would say tas a mix of wear, like a mix between top and mid funnel content,. where we introduce the the test the very unique test experience itself.