Lexis Marketing

The test drive experience was actually a core part of a full, funal journey on prospect a degeneration work. We were always kind of more of an overall creative agency role. And that's why i think we, in this particular case, were able to apply thinking towards the whole journey to help us think through what was the destintion. So wen e, so when we talked to day, wereamasbe focusing on a component of that journey, but were there other sort of demand creation tactics at play? I mean, were you guys also creating a display ads and and sort of t v streaming ads, or was the entire programm centered around the test drive experience?