
Lexus in Hong Kong and how dollars redirected across the customer journey converted in spades
On Strategy Showcase
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How to Launch a Car for Urban Exploration
The car is built for urban exploration in a city that is no longer deemed to be explorableys. The testrife itself, was looked into how can we make it a much more interesting part of the carbine. And then after that meloless lot of sales conversation that happens with the stills agen. So very quickly we figure out that ned the opportunity at test rivin itself,. It's crucial to be able to build an entire experience, not only about exploration, but also an introduction to the laxes branc because, again, it is an entry level in to intellect seis.
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